2015 - 2017 Gold Peak Shopper Marketing Before 2014 Gold Peak did not invest in the retail space, focusing on ATL communications featuring the product. Lead development of original brand shopper strategy, occasion based humanity photography & merchandising solutions. Lead photoshoot to capture retail photography, retailer thought-starters, and year-round programing with King's Hawaiian, Feed America & USO partnerships and promotions to help drive consumption.
Brand Goals & Shopper Target:: Recruit and invite shoppers to purchase and consume more through relevant messaging, driving trial and conversion. Leveraging food occasions to drive association of Gold Peak as an authentic part of meals, around the great taste of home-brewed tea.