ELSA GÜEREÑA >>


ELSA GÜEREÑA

BORN : SOUTHERN CALIFORNIA

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RAISED : ATLANTA

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EDUCATED : CHICAGO

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TRAINED : NEW YORK CITY

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VERY MIXED ALLEGIANCES IN MID-NINETIES RAP BEEFS


PRODUCTION + DESIGN services with elite technical experience for seamless DIGITAL + PRINT media management.

From pitch until deliverables world-class CREATIVE + COLOR for advertising & editorial branding marketing development.


RESUME >>

 

PHONE 404 / 226 / 5259

E-MAILEGUERENA@GMAIL.COM 

WEBSITESOMETHINGELSA.COM

 

EMPLOYMENT >>

2014-CURRENT > ATLANTA, GA > VISUAL LATINA > MARKETING

ACCOUNTS DEPARTMENT >  ACCOUNT EXECUTIVE

/ Account lead & program management for The Coca-Cola Company Shopper Marketing.

/ Marketing Strategy & Creative Services for US National, Customer & Regional programs.

/ Supervising creative team, client relationships, new business & project development.
 
+ Photoshoot development, pre & post production for Print, Digital, POS & Merchandising

+ Cost estimation, budget management, reconciliation/invoicing & creative asset archiving

+ Programs: Coke & Meals, Coke + Powerade Soccer, OBBO Refreshment & Hydration, Regional Hispanic Activations, etc

 

2013-2014 > NEW YORK, NY > URBAN STUDIO > POST-PRODUCTION

PRINT DEPARTMENT >  DEPARTMENT MANAGER

/ Directing advertising print & digital workflow production team for high volume creative projects.

/ Agile managing daily technical meetings, project updates & goal reviews with department leaders.

/ Supervising image color profiles, Epson InkJet, Fuji Proof, calibrations & GMG Color Standard.

+ Built InDesign automation script to eliminate errors, speed productivity & customize client branding.

+ Streamlined budget, stock inventory tracking, ordering & billing with online accounting system.

+ Clients: Ralph LaurenMichael KorsBed Bath & Body WorksTommy HilfigerCalvin Klein, etc.

 

2013-2014 > NEW YORK, NY > MAN OF THE WORLD > MAGAZINE

FREELANCE >  LINE PRODUCER

/ Retouch, color management, layout & technical + project trafficking for art directors & creative

/ Liaison between client contributors, advertisers, internal creative & technical on-press teams.

+ Developed design & file management, quality control & approval system to streamline deliveries.

+ Created cloud storage system for integrated remote design, retouch, review & final press delivery.

+ Contributors: Randall MesdonJohn BalsomLevisMatthew BrookesRobbie Filmano, etc.

 

2012-2013 > NEW YORK, NY > LAIRD+PARTNERS > ADVERTISING

PRODUCTION DEPARTMENT >  PRODUCTION MANAGER

/ Creative technical project development & management for client advertising campaigns. 

/ Managing design process for pitch presentation, shoot, retouch, specs & final delivery.

/ Art Director & client liaison, supply sourcing, budget negotiations, scheduling & deadline management.

+ Instituted online image tracking system for project retouching, budget monitoring & archive.

+ Established & expanded global networks with various artists, photographers, printers & retouchers. 

+ Clients: Rimmel CosmeticsPandora JewelryDonna KaranTory Burch, etc.

 

2007-2012 > NEW YORK, NY > BOX STUDIOS > POST-PRODUCTION

PREPRESS DEPARTMENT >  PRODUCTION COORDINATOR

/ Coordinating hundreds of creative projects for leading luxury brands for multi-season campaigns.

/ Layout & production services for high-end advertising, editorial & art image still + motion.

/ Internal job traffic + client facing contact for agency, publishers & photographers, etc.

+ Supervised development of custom scripts, plug-ins & coding systems to automate output & color.

+ Utilized Google Docs to streamline & speed up output, tripling ad release work in under 2 years.

+ Clients: Annie LeibovitzSteven MeiselVogueLouis VuittonDavid Yurman, etc.

 

2006-2007 > ATLANTA, GA > ARTIFACT DESIGN > MOTION GRAPHICS

MOTION DESIGN >  MOTION DESIGN INTERN

/ Storyboard and graphics composition for in house & client presentation.

/ Assistant editing, animation & administrative for motion graphic design projects.

 

2003-2006 > EVANSTON, IL > NORTHWESTERN UNIVERSITY > ARCHIVE

ART HISTORY VISUAL MEDIA COLLECTION >  DIGITIZATION ASSISTANT

/ Photography slide scanning, image correction, color management & archive.

/ Technical support for art department faculty & students image needs.

 

KNOWLEDGE & SKILLS >>

EDUCATION

2002-2006 > EVANSTON, IL > NORTHWESTERN UNIVERSITY >

SCHOOL OF COMMUNICATIONS >  BACHELOR OF ARTS > RADIO_TV_FILM 

 

LANGUAGE >

/ ENGLISH & SPANISH > Bilingual written & spoken fluency.

 

MULTIMEDIA >

/ ADMINISTRATIVE > Office: Word, Excel, PowerPoint & Google Docs.

/ DESIGN > Adobe InDesign, Photoshop, Illustrator & Acrobat Pro.

/ FINE ART > DrawingPaintingPhotography & Installation.

/ FILM & VIDEO > Final Cut & After Effects 

/ WEB > Flash, Dreamweaver, HTML/CSS, TwitterTumblrFacebookLinkedInInstagram & Google+