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ELSA GÜEREÑA

BORN: SOUTHERN CALIFORNIA

RAISED: ATLANTA

EDUCATED: CHICAGO

EXPERIENCE: NEW YORK CITY

VERY MIX ALLIANCES IN MID-90’S RAP BEEFS


RESUME >>

 

EMPLOYMENT >>

2018 - CURRENT > ATLANTA, GA > MOXIE > MARKETING

ACCOUNTS DEPARTMENT > ACCOUNT MANAGER

// Creative innovation, client leadership & project supervision for social & digital marketing.

// Multi-project oversight running team meetings, daily agendas, presentations & deliverables.

// Client & internal stakeholder communications, negotiations & business growth strategy. 

++ Lead social execution of WELLS FARGO brand relaunch across multiple lines of business. 

++ Improved client referral, invoicing, accounts AR & revenue margin rate in under a year.  

>> CLIENTS: Wells Fargo, Porsche & The Chattahoochee Riverkeepers, etc.

2014 - 2018 > ATLANTA, GA > VISUAL LATINA > MARKETING

ACCOUNTS DEPARTMENT > ACCOUNT EXECUTIVE

// Managed omni-channel marketing development & creative campaigns for THE COCA-COLA COMPANY.

// Developed strategy, concept, design & execution for national & retail customer activations.

// Lead client relationships, customer success & new business growth.

++ Supervised COKE & MEALS shoot launching Global Coke Taste the Feeling campaign for US market.

Included new brand style & visual identity for print, digital & out-of-home executions.

++ Developed COKE & SOCCER expansion from regional to national pillar program. Delivered MNT, USMNT,

MLS & FIFA WORLD CUP partner program toolkits - digital, social, POS & experiential.

>> PROGRAMS: Gold Peak, Sprite, Fanta, Multicultural, Kroger, McDonalds, QuikTrip etc.

2013 - 2014 > NEW YORK, NY > URBAN STUDIO > DESIGN

POST-PRODUCTION DEPARTMENT > DEPARTMENT MANAGER

// Directed print & digital production for high volume high fashion creative video & photography.

// Supervised daily team technical meetings, workflow & creative development.

++ Implemented budget, stock inventory tracking, ordering & billing online accounting system.

>> CLIENTS: Ralph Lauren, Michael Kors, Bath & Body Works, Tommy Hilfiger, Calvin Klein, etc.

2012 - 2013 > NEW YORK, NY > LAIRD+PARTNERS > ADVERTISING

PRODUCTION DEPARTMENT > PRODUCTION MANAGER

// Creative project development & production management for fashion & cosmetic brand campaigns.

++ Grew agency vendor roster by negotiating photographers, retouch & print studio contracts.

>> CLIENTS: Rimmel Cosmetics, Pandora Jewelry, Donna Karan, Tory Burch, etc.

2007 - 2012 > NEW YORK, NY > BOX STUDIOS > POST-PRODUCTION

PREPRESS DEPARTMENT > PRODUCTION COORDINATOR

// Coordinated multi-season campaigns post-production for luxury brands, agencies & publishers.

++ Built automation to reduce errors, speed productivity 3x’s & provide custom client branding

>> CLIENTS: Annie Leibovitz, Steven Meisel, Vogue, Louis Vuitton, David Yurman, etc.

EDUCATION >>

2002 - 2006 > EVANSTON, IL > NORTHWESTERN UNIVERSITY >

SCHOOL OF COMMUNICATIONS > BACHELOR OF ARTS > RADIO - TV - FILM


KNOWLEDGE & SKILLS >>

// ENGLISH + SPANISH > Bilingual written & spoken fluency.

// DESIGN > Layout, Storyboard, Logo, Retouch, Mechanicals, Presentations, CMYK/RGB

// PROGRAMS > Adobe Creative Suite: Photoshop, Illustrator, InDesign; Microsoft Office: Excel, Word,

Powerpoint; Keynote, Google Drive, SalesForce, MailChimp, Slack, Asana