BORN: SOUTHERN CALIFORNIA
EXPERIENCE: NEW YORK CITY
VERY MIX ALLIANCES IN MID-90’S RAP BEEFS
2018 - CURRENT > ATLANTA, GA > MOXIE > MARKETING
ACCOUNTS DEPARTMENT > ACCOUNT MANAGER
// Creative innovation, client leadership & project supervision for social & digital marketing.
// Multi-project oversight running team meetings, daily agendas, presentations & deliverables.
// Client & internal stakeholder communications, negotiations & business growth strategy.
++ Lead social execution of WELLS FARGO brand relaunch across multiple lines of business.
++ Improved client referral, invoicing, accounts AR & revenue margin rate in under a year.
>> CLIENTS: Wells Fargo, Porsche & The Chattahoochee Riverkeepers, etc.
2014 - 2018 > ATLANTA, GA > VISUAL LATINA > MARKETING
ACCOUNTS DEPARTMENT > ACCOUNT EXECUTIVE
// Managed omni-channel marketing development & creative campaigns for THE COCA-COLA COMPANY.
// Developed strategy, concept, design & execution for national & retail customer activations.
// Lead client relationships, customer success & new business growth.
++ Supervised COKE & MEALS shoot launching Global Coke Taste the Feeling campaign for US market.
Included new brand style & visual identity for print, digital & out-of-home executions.
++ Developed COKE & SOCCER expansion from regional to national pillar program. Delivered MNT, USMNT,
MLS & FIFA WORLD CUP partner program toolkits - digital, social, POS & experiential.
>> PROGRAMS: Gold Peak, Sprite, Fanta, Multicultural, Kroger, McDonalds, QuikTrip etc.
2013 - 2014 > NEW YORK, NY > URBAN STUDIO > DESIGN
POST-PRODUCTION DEPARTMENT > DEPARTMENT MANAGER
// Directed print & digital production for high volume high fashion creative video & photography.
// Supervised daily team technical meetings, workflow & creative development.
++ Implemented budget, stock inventory tracking, ordering & billing online accounting system.
>> CLIENTS: Ralph Lauren, Michael Kors, Bath & Body Works, Tommy Hilfiger, Calvin Klein, etc.
2012 - 2013 > NEW YORK, NY > LAIRD+PARTNERS > ADVERTISING
PRODUCTION DEPARTMENT > PRODUCTION MANAGER
// Creative project development & production management for fashion & cosmetic brand campaigns.
++ Grew agency vendor roster by negotiating photographers, retouch & print studio contracts.
>> CLIENTS: Rimmel Cosmetics, Pandora Jewelry, Donna Karan, Tory Burch, etc.
2007 - 2012 > NEW YORK, NY > BOX STUDIOS > POST-PRODUCTION
PREPRESS DEPARTMENT > PRODUCTION COORDINATOR
// Coordinated multi-season campaigns post-production for luxury brands, agencies & publishers.
++ Built automation to reduce errors, speed productivity 3x’s & provide custom client branding
>> CLIENTS: Annie Leibovitz, Steven Meisel, Vogue, Louis Vuitton, David Yurman, etc.
2002 - 2006 > EVANSTON, IL > NORTHWESTERN UNIVERSITY >
SCHOOL OF COMMUNICATIONS > BACHELOR OF ARTS > RADIO - TV - FILM
KNOWLEDGE & SKILLS >>
// ENGLISH + SPANISH > Bilingual written & spoken fluency.
// DESIGN > Layout, Storyboard, Logo, Retouch, Mechanicals, Presentations, CMYK/RGB
// PROGRAMS > Adobe Creative Suite: Photoshop, Illustrator, InDesign; Microsoft Office: Excel, Word,
Powerpoint; Keynote, Google Drive, SalesForce, MailChimp, Slack, Asana