ELSA GÜEREÑA >>


  ELSA GÜEREÑA

BORN : SOUTHERN CALIFORNIA

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RAISED : ATLANTA

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EDUCATED : CHICAGO

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TRAINED : NEW YORK CITY

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VERY MIXED ALLEGIANCES IN MID-NINETIES RAP BEEFS


PRODUCTION + DESIGN services with elite technical experience for seamless DIGITAL + PRINT media management.

From pitch to deliverables world-class CREATIVE + COLOR for advertising & branding marketing development.


RESUME >>

 

PHONE 404 / 226 / 5259

E-MAILEGUERENA@GMAIL.COM 

WEBSITESOMETHINGELSA.COM

 

EMPLOYMENT >>

2014-CURRENT > ATLANTA, GA > VISUAL LATINA > MARKETING

ACCOUNTS DEPARTMENT >  ACCOUNT EXECUTIVE

/ Manage shopper marketing & advertising program development for The Coca-Cola Company.

/ Development of omni-channel strategy, concept & creative for national program & retailer activations.
 
/ Supervise & unite creatives, planners, digital & production designers, vendor partnerships, client relationships, market trend research & new business.

+ Lead COKE & MEALS photoshoot launching “Taste the Feeling" CARMA Global campaign adaptation for US. Delivered updated photo style & portfolio branding visual identity, shopper strategy & activation assets for omni-channel executions in Large Store, Convenience Retail & Food Service On Premise. 

+ Developed COKE & SOCCER platform evolution from Hispanic lead Regional initiative to National Pillar Program. Expanded MNT strategy, program & photography to include USMNT & MLS assets. Executed customizable Toolkits leveraged across POS, Social, Digital, In Venue & Experiential activations. 

>> PROGRAMS: Coke & Meals, Coke + Powerade Soccer (FIFA WORLD CUP, MLS, MNT & USMNT), Gold Peak Easter, Summer & Meals, Sprite + Minute Maid Summer Refreshment, Multicultural Regional, etc.

 

2013-2014 > NEW YORK, NY > URBAN STUDIO > POST-PRODUCTION

PRINT DEPARTMENT >  DEPARTMENT MANAGER

/ Directed print & digital production for high volume high fashion editorial & advertising creative.

/ Managde daily team technical meetings, workflow streams & department relationships.

/ Supervised image color profiles, Epson InkJet, Fuji Proof, calibrations & GMG Color Standard.

+ Built automation scripts to eliminate errors, speed productivity & customize client branding.

+ Implemented budget, stock inventory tracking, ordering & billing online accounting system.

>> CLIENTSRalph LaurenMichael KorsBath & Body WorksTommy HilfigerCalvin Klein, etc.

 

2013 - 2014 > NEW YORK, NY > MAN OF THE WORLD > MAGAZINE

FREELANCE >  LINE PRODUCER

/ Retouch, color & file management. Project traffic & coordination for Art Directors & Designers.

/ Liaison between contributors, advertisers, internal creative & press production teams.

+ Developed design initiation & approval system for quality control & project tracking.

+ Created cloud storage process to unify remote design, retouch & final art press delivery.

>> CONTRIBUTORSRandall MesdonJohn BalsomLevisMatthew BrookesRobbie Filmano, etc.

 

2012 - 2013 > NEW YORK, NY > LAIRD+PARTNERS > ADVERTISING

PRODUCTION DEPARTMENT >  PRODUCTION MANAGER

/ Creative project development & production management for high fashion advertising campaigns.

/ Managed design process for client pitch presentation, photoshoot, retouch, layouts & final delivery.

/ Art Director support, vendor sourcing & negotiations, production schedule management.

+ Developed tracking system for image retouch visuals, budget, feedback logging & archive.

+ Grew agency capabilities with vendor outreach incl. photography, retouch & print studios.

>> CLIENTSRimmel CosmeticsPandora JewelryDonna KaranTory Burch, etc.

 

2007 - 2012 > NEW YORK, NY > BOX STUDIOS > POST-PRODUCTION

PREPRESS DEPARTMENT >  PRODUCTION COORDINATOR

/ Coordinated creative projects for luxury brands over multi-season campaigns.

/ Layout design & production for high-end advertising, editorial & art photography.

/ Account traffic + client coordination for agencies, brands, publishers & photographers.

+ Supervised development of scripts, plug-ins & coding systems to automate output & color.

+ Utilized Google Docs streamlining & speeding output, tripling ad release work within 2 years.

>> CLIENTS: Annie LeibovitzSteven MeiselVogueLouis VuittonDavid Yurman, etc.

 

2006 - 2007 > ATLANTA, GA > ARTIFACT DESIGN > MOTION GRAPHICS

MOTION DESIGN >  MOTION DESIGN INTERN

/ Storyboard and graphics composition for in house & client presentation.

/ Assistant editing, animation & administrative for motion graphic design projects.

 

2003 - 2006 > EVANSTON, IL > NORTHWESTERN UNIVERSITY > ARCHIVE

ART HISTORY VISUAL MEDIA COLLECTION >  DIGITIZATION ASSISTANT

/ Photography slide scanning, image correction, color management & archive.

/ Technical support for art department faculty & students image needs.

 

KNOWLEDGE & SKILLS >>

EDUCATION

2002 - 2006 > EVANSTON, IL > NORTHWESTERN UNIVERSITY >

SCHOOL OF COMMUNICATIONS >  BACHELOR OF ARTS > RADIO_TV_FILM 

 

LANGUAGE >

/ ENGLISH & SPANISH > Bilingual written & spoken fluency.

 

MULTIMEDIA >

/ ADMINISTRATIVE > Office: Word, Excel, PowerPoint & Google Docs.

/ DESIGN > Adobe InDesign, Photoshop, Illustrator & Acrobat Pro.

/ FINE ART > DrawingPaintingPhotography & Installation.

/ FILM & VIDEO > Final Cut Pro, Adobe Premiere Pro  & After Effects