ELSA GÜEREÑA >>
BORN : SOUTHERN CALIFORNIA
RAISED : ATLANTA
EDUCATED : CHICAGO
TRAINED : NEW YORK CITY
VERY MIXED ALLEGIANCES IN MID-NINETIES RAP BEEFS
PRODUCTION + DESIGN services with elite technical experience for seamless DIGITAL + PRINT media management.
From pitch until deliverables world-class CREATIVE + COLOR for advertising & editorial branding marketing development.
PHONE > 404 / 226 / 5259
E-MAIL > EGUERENA@GMAIL.COM
WEBSITE > SOMETHINGELSA.COM
2014-CURRENT > ATLANTA, GA > VISUAL LATINA > MARKETING
ACCOUNTS DEPARTMENT > ACCOUNT EXECUTIVE
/ Account lead & program management for The Coca-Cola Company Shopper Marketing.
/ Marketing Strategy & Creative Services for US National, Customer & Regional programs.
/ Supervising creative team, client relationships, new business & project development.
+ Photoshoot development, pre & post production for Print, Digital, POS & Merchandising
+ Cost estimation, budget management, reconciliation/invoicing & creative asset archiving
+ Programs: Coke & Meals, Coke + Powerade Soccer, OBBO Refreshment & Hydration, Regional Hispanic Activations, etc
2013-2014 > NEW YORK, NY > URBAN STUDIO > POST-PRODUCTION
PRINT DEPARTMENT > DEPARTMENT MANAGER
/ Directing advertising print & digital workflow production team for high volume creative projects.
/ Agile managing daily technical meetings, project updates & goal reviews with department leaders.
/ Supervising image color profiles, Epson InkJet, Fuji Proof, calibrations & GMG Color Standard.
+ Built InDesign automation script to eliminate errors, speed productivity & customize client branding.
+ Streamlined budget, stock inventory tracking, ordering & billing with online accounting system.
2013-2014 > NEW YORK, NY > MAN OF THE WORLD > MAGAZINE
FREELANCE > LINE PRODUCER
/ Retouch, color management, layout & technical + project trafficking for art directors & creative
/ Liaison between client contributors, advertisers, internal creative & technical on-press teams.
+ Developed design & file management, quality control & approval system to streamline deliveries.
+ Created cloud storage system for integrated remote design, retouch, review & final press delivery.
2012-2013 > NEW YORK, NY > LAIRD+PARTNERS > ADVERTISING
PRODUCTION DEPARTMENT > PRODUCTION MANAGER
/ Creative technical project development & management for client advertising campaigns.
/ Managing design process for pitch presentation, shoot, retouch, specs & final delivery.
/ Art Director & client liaison, supply sourcing, budget negotiations, scheduling & deadline management.
+ Instituted online image tracking system for project retouching, budget monitoring & archive.
+ Established & expanded global networks with various artists, photographers, printers & retouchers.
2007-2012 > NEW YORK, NY > BOX STUDIOS > POST-PRODUCTION
PREPRESS DEPARTMENT > PRODUCTION COORDINATOR
/ Coordinating hundreds of creative projects for leading luxury brands for multi-season campaigns.
/ Layout & production services for high-end advertising, editorial & art image still + motion.
/ Internal job traffic + client facing contact for agency, publishers & photographers, etc.
+ Supervised development of custom scripts, plug-ins & coding systems to automate output & color.
+ Utilized Google Docs to streamline & speed up output, tripling ad release work in under 2 years.
2006-2007 > ATLANTA, GA > ARTIFACT DESIGN > MOTION GRAPHICS
MOTION DESIGN > MOTION DESIGN INTERN
/ Storyboard and graphics composition for in house & client presentation.
/ Assistant editing, animation & administrative for motion graphic design projects.
2003-2006 > EVANSTON, IL > NORTHWESTERN UNIVERSITY > ARCHIVE
ART HISTORY VISUAL MEDIA COLLECTION > DIGITIZATION ASSISTANT
/ Photography slide scanning, image correction, color management & archive.
/ Technical support for art department faculty & students image needs.
KNOWLEDGE & SKILLS >>
2002-2006 > EVANSTON, IL > NORTHWESTERN UNIVERSITY >
/ ENGLISH & SPANISH > Bilingual written & spoken fluency.
/ ADMINISTRATIVE > Office: Word, Excel, PowerPoint & Google Docs.
/ DESIGN > Adobe InDesign, Photoshop, Illustrator & Acrobat Pro.
/ FILM & VIDEO > Final Cut & After Effects