2015 - 2018 Coke & Meals Shopper Marketing Lead COKE & MEALS campaign & photoshoot launching Coca-Cola Global “Taste the Feeling" concept in US market. Delivered updated "CARMA" photo style, portfolio VIS-ID & activation assets for print, digital & out-of-home executions. Relaunching new Coke & Meals platform to win space with Food Service, Large Store and new Convenience Retail

Brand Goals & Shopper Target: Drive consideration amongst older Millennial 25-35. Deliver program, visuals & messaging driving belief that Coke makes meal moments with others more special. Focus on Hispanic Millennial Insight: they believe that when they share a meal with others, they are drawn closer to those they care about.

Solutions to reach shoppers: Sensory + Tactile, Shared Experiences, Social Currency & Cultural Connections