2015 - 2018 Coke & Powerade Soccer Shopper Marketing - Manager of complete program initiated with shopper strategy & creative concept leading to photoshoot, visual identity & messaging development. Delivering final system wide national toolkit including customizable & own-able soccer marketing assets for the Coca-Cola system to leverage throughout the year & across platforms.
>> Partners: Soccer United Marketing, Fifa World Cup, Copa América, Mexican National Team, US National Teams & Major League Soccer
Brand Goals & Shopper Target: Solidify Coke & Powerade as the authentic celebration & hydration beverages for Hispanic Mom/Dad, Hispanic Teens & General Market Millennials who have a passion for playing and watching professional & amateur soccer. Driving incidence and frequency with consumers by focusing on soccer home media viewing & at game attendance occasions.
Retailer Approach: Multi-Channel approach focusing on Large Store & Food Service On Premise retailers to drive excitement & engagement around year-long soccer activation opportunities. Delivered toolkit of customizable & own-able solutions connecting during the pre, during & post shopper journey to increase engagement & transactions.