The world of media production is typically fast-paced with extended lead times that often lead to a "onto the next one" approach and an "out of sight, out of mind" attitude towards finished projects. This working situation can become a frustrating cycle that doesn't allow any time to fully appreciate the fruits of your labor. One of the great things about my previous job working at a busy post-production studio in NYC was that I often saw the projects I worked on all over the city. Bus stops, billboards, taxi tops, pop-up shops, commercials... the campaigns were always all around you. Now in my most recent job on the agency side things, I manage a much larger scope of the campaigns' production and design, but for a smaller roster of clients. So now I am much less likely to run into my jobs out in the wild.
Since I've finally had some relative downtime (haha!) recently and I've passed my one year anniversary at Laird I thought it would be a good time to update my portfolio. Combing through my archived files, reviewing past design and ultimately finding the work now "live" has been really satisfying. I will try to update this page with those kind of examples more often to not only to better document my work, but as a bit of a pick-me-up and pat on the back in an otherwise hectic industry!
So check out my updated portfolio to find some of my latest jobs and let me know if you spot any of them around!
client | carine roitfeld + barneys new york "carine's world" F/W 2011
photographer | mario sorrenti