RESUME >> ELSA GÜEREÑA

PHONE > 404.226.5259

E-MAIL > eguerena@gmail.com

WEBSITE > somethingelsa.com

EMPLOYMENT >>

2018 - CURRENT > ATLANTA > MOXIE > MARKETING

ACCOUNTS DEPARTMENT > ACCOUNT MANAGER

// Creative project & client leadership for social, digital & CRM marketing projects.

// Supervising campaign strategy, creative, analytics, development, & data engineering teams. 

// Managing client requests, presentations, status, ROI reporting, & vendor relationships.

++ Leading PORSCHEDRIVING.com development, UX, creative, B2B+B2C marketing, & reporting.

++ Supervising VW CREDIT INC Acoustic/SFMC transition, email dev, & customer journey set-up.

++ Oversaw PAY WITH WELLS FARGO social launch: strategy, media planning, & creative production. 

>> CLIENTS: Porsche, Audi, Volkswagen Credit Inc, Wells Fargo, & Wizards of the Coast.

2014 - 2018 > ATLANTA > VISUAL LATINA > MARKETING

ACCOUNTS DEPARTMENT > ACCOUNT EXECUTIVE

// Oversaw omni-channel shopper marketing campaigns for The Coca-Cola Company.

// Lead strategy, concept, design, & production for National & Retail Customer activations.

// Managed client relations, customer success, & new business growth.

++ Supervised COKE & MEALS photoshoot launch of Global Taste the Feeling rebrand for US Market.

++ Expanded COKE & SOCCER from Regional MNT partnership to National MLS & USMNT pillar program.

>> PROGRAMS: Gold Peak, Fanta, SmartWater, VitaminWater, Fifa World Cup, Kroger, McDonalds, etc.

2013 - 2014 > NEW YORK CITY > URBAN STUDIO > DESIGN

POST-PRODUCTION DEPARTMENT > DEPARTMENT MANAGER

// Directed digital post-production for high volume, high fashion creative video & photography.

// Supervised daily team technical meetings, workflow, & creative development.

++ Implemented budget, stock inventory tracking, ordering, & billing online accounting system.

>> CLIENTS: Ralph Lauren, Michael Kors, Bath & Body Works, Calvin Klein, Tiffany’s, etc.

2012 - 2013 > NEW YORK CITY > LAIRD+PARTNERS > ADVERTISING

PRODUCTION DEPARTMENT > PRODUCTION MANAGER

// Pitched, developed, & managed creative projects for fashion & cosmetic brand campaigns.

++ Expanded agency vendor roster by negotiating new photo, retouch & print contracts.

>> CLIENTS: Rimmel Cosmetics, Pandora Jewelry, Donna Karan, Tommy Hilfiger, etc.

2007 - 2012 > NEW YORK CITY > BOX STUDIOS > POST-PRODUCTION

PREPRESS DEPARTMENT > PRODUCTION COORDINATOR

// Coordinated multi-season post-production campaigns for luxury brands, agencies, & publishers.

++ Supervised development of scripts, plug-ins & coding systems to automate output & color.

>> CLIENTS: Annie Leibovitz, Steven Meisel, Vogue, Louis Vuitton, David Yurman, etc.

EDUCATION >>

2002 - 2006 > EVANSTON, IL > NORTHWESTERN UNIVERSITY >

SCHOOL OF COMMUNICATIONS > BACHELOR OF ARTS > RADIO - TV - FILM

KNOWLEDGE & SKILLS >>

// ENGLISH + SPANISH > Bilingual written & spoken fluency.

// DESIGN > Layout, Storyboard, Logo, Retouch, Mechanicals, Presentations, CMYK/RGB

// TOOLS > Adobe Creative Suite: Acrobat, InDesign, Photoshop, Illustrator; Office 365: Outlook, Teams, Excel, Powerpoint, Word; Google: Drive & Looker; SalesForce: CRM, Tableau & Slack; Atlassian: Jira & Confluence; Cloud: Amazon AWS, Google BigQuery, Microsoft Azure.